Tradition, innovation and experimentation mixed into design objects characterized by modern classicism with an artisanal touch; making style, always, an expression of the spirit of times: this is the mission of Eurasia Srl.
The company was created at the end of the 90s. The founders were Roberto, Marco and Elisa Cima, and Andrea Rossi; the original headquarters were in Saonara.
The will to give life to an industrial/artisanal enterprise with its very own distinguished identity soon led to the transformation of the firm into Eurasia Srl. Contextually with the moving to a new headquarters in Stra, in the scene of traditional footwear production in Riviera del Brenta, the brand Marsèll has been registered.
In 2005 Mirko Rizzi joined the founding members. The project's expansion briefly led to the quest for new spaces, where to develop a research laboratory. Those have been founded in 2007 when Eurasia Srl moved to its current headquarters in Fiesso D'Artico.
The company members share approach and vision: they are all autodidact, with intensely personal views. By rewriting the traditional approach to creation/production/distribution, they gave life to a singular system; a stubborn exploration of original design solutions, innovative distribution strategies and a stress on communication ensure a steady growth.
Eurasia Srl produces shoes, bags and accessories with the Marsèll and Marsèll Goccia labels. Collections are distributed worldwide by direct showrooms in Milan, Paris, New York and Tokyo. Each collection has its own identity; the guiding philosophy, however, is one, and can be summed in the mix of tradition, innovation, excellence and flexibility. These characters result from an approach to fashion-making where designers and artisans constantly challenge their own knowledge and savoir-faire; the aim is to dialogue with tradition only to surpass it while respecting it. The challenge is won through painstaking attention to detail, scrupulous selection of materials and direct control of production, which is entirely carried in-house or through small and trusted laboratories in the surrounding geographical area. Each phase keeps an artisanal imprint: finishes and key steps are made by hand; endless quality checks translate into exclusive objects that are unmistakable for both design, choice of materials and tactile intensity.
Acknowledging that fashion today is part of a wider cultural landscape, Eurasia Srl conceives style as a global practice, not just as the creation of pieces of clothing. Curiosity and attention to what's happening in the world are integral to the ethos of the company; they are ultimately expressed in the support given to creativity in its purest forms. This led in 2009 to the creation, in Milan, of Marsèlleria Permanent Exhibition, a multidisciplinary incubator for shows, happenings and performances. In the same multidisciplinary vein, the first concept store, christened Gabbianacci, will open on June 30, 2011 in Milan. A second store, named Primapagina, has recently been opened in Padua: here the Eurasia Srl's collections are mixed with a selection of niche brands, finding their own ideal environment.
